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Overview
Licensed to Traverse City, Michigan, WPBN-TV carries NBC programming for viewers in the Traverse City-Cadillac, MI market.
Viewers find it on channel 7. That is the virtual channel your TV displays; the signal itself goes out on RF channel 35, which is why a rescan sometimes matters.
According to FCC records, the licensee is Wpbn Licensee, LLC. It first signed on in 1954. The current call sign has been in place since June 1979.
FCC records list the station's main studio at 8513 East Traverse HWY in Traverse City, MI. Its website is www.upnorthlive.com.
In its 2025 children's television report to the FCC, WPBN-TV listed educational programs including Earth Odyssey with Dylan Dreyer, Harlem Globetrotters: Play It Forward and Mutual of Omaha's Wild Kingdom: Protecting the Wild.
Your review of WPBN-TV (news, weather, how it covers your community) helps other viewers in the area.
Key facts
- Call sign
- WPBN-TV
- Network
- NBC
- Virtual channel
- 7
- RF channel
- 35
- City of license
- Traverse City, Michigan
- TV market
- Traverse City-Cadillac, MI
- Licensee
- Wpbn Licensee, LLC
- On the air since
- 1954
- Call sign since
- June 1979
- Studio address
- 8513 East Traverse HWY, Traverse City, MI 49684
- FCC facility ID
- 21253
- FCC public file
- publicfiles.fcc.gov
- Website
- www.upnorthlive.com
All stations in the Traverse City-Cadillac, MI market · TV stations in Michigan · NBC Stations across the U.S.
On the map
Location
WPBN-TV at a glance
- Network
- NBC
- Channel
- 7 (RF 35)
- Licensed to
- Traverse City, MI
- TV market
- Traverse City-Cadillac, MI
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