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Overview
Licensed to Myrtle Beach, South Carolina, WMBF-TV carries NBC programming for viewers in the Myrtle Beach-Florence, SC market.
Viewers watch WMBF-TV on channel 32, the same number as its broadcast channel. Its subchannels carry Bounce TV, Laff, Grit, Quest and Ion Plus.
WMBF-TV channel lineup
| Channel | Programming |
|---|---|
| 32.1 | NBC |
| 32.2 | Bounce TV |
| 32.3 | Palmetto Sports & Entertainment |
| 32.4 | Laff |
| 32.5 | Grit |
| 32.6 | Quest |
| 32.7 | Ion Plus |
According to FCC records, the licensee is Gray Television Licensee, LLC. It first signed on in 2008. It has used the WMBF-TV call letters since April 2006.
You can reach the station online at www.wmbfnews.com.
In its 2025 children's television report to the FCC, WMBF-TV listed educational programs including Animal Rescue, Dog Tales and Dragonfly TV.
Key facts
- Call sign
- WMBF-TV
- Network
- NBC (subchannels: Bounce TV, Laff, Grit, Quest, Ion Plus)
- Virtual channel
- 32
- RF channel
- 32
- City of license
- Myrtle Beach, South Carolina
- TV market
- Myrtle Beach-Florence, SC
- Licensee
- Gray Television Licensee, LLC
- On the air since
- 2008
- Call sign since
- April 2006
- FCC facility ID
- 83969
- FCC public file
- publicfiles.fcc.gov
- Website
- www.wmbfnews.com
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All stations in the Myrtle Beach-Florence, SC market · TV stations in South Carolina · NBC Stations across the U.S.
WMBF-TV at a glance
- Network
- NBC
- Channel
- 32
- Licensed to
- Myrtle Beach, SC
- Subchannels
- Bounce TV, Laff, Grit, Quest, Ion Plus
- TV market
- Myrtle Beach-Florence, SC
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